Welcome to The Purple Mermaid, Inc., www.ThePurpleMermaid.com. We are committed to respecting your privacy.
Collection of Personal Information from Site Visitors:
When a purchase is made from our store, we collect your personal information, such as name, address and email address as part of the buying and selling process. As you browse our store, your internet protocol (IP) address is automatically received to provide information that assists with learning about your browser and operating system. With your permission, we may send emails about sales, new products or other promotions. If you wish to be removed from our email list, you may opt out at any time.
Use of Personal Information Collected:
When you provide us with personal information to complete your transaction or verify your payment information we imply that you consent to our collecting it and using it for that specific reason only and specifically. If we ask for your personal information for a secondary reason, like marketing, you will be asked directly for your expressed consent, or be provided with an opportunity to decline. If you opt-in and change your mind, you may contact us to withdraw your consent at any time.
Disclosure of Personal Information to Third Parties:
All personal information submitted to us at ThePurpleMermaid.com is kept confidential and secure. You information is not shared with any third party companies, except if required by law to do so, or if our Terms of Service are violated.
You can shop at ThePurpleMermaid.com with confidence. We have partnered with Shopify Payments powered by Stripe, a leading payment gateway, to accept credit cards safely and securely for our customers.
The Stripe Payment Gateway manages the complex routing of sensitive customer information through the electronic check and credit card processing networks.
The company adheres to strict industry standards for payment processing, including:
- 128-bit Secure Sockets Layer (SSL) technology for secure Internet Protocol (IP) transactions.
- Industry leading encryption hardware and software methods and security protocols to protect customer information.
- Compliance with the Payment Card Industry Data Security Standard (PCI DSS).
You may see a notification after you have completed a transaction and purchased from our website. This link is a privacy notification from Google letting you know that you were tracked via our conversion cookie coming from an ad on our website when you completed a tranasaction.
Google Universal Analytics
This is Google's analytics service. We use analytics and analytics tracking cookies to analyze our digital marketing performance on our website. We use analytics to help us discover which of our marketing efforts are successful and which are not. Google uses Google Analytics cookies to help enhance their customer experience.
Google Display Network Impression Reporting
The Purple Mermaid and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website.
DoubleClick Campaign Manager integration and Google Analytics Demographics and Interest Reporting
We use data from Google's Interest-based advertising or 3rd-party audience data (such as age, gender and interests) with Google Analytics to help enhance our marketing and advertising.
We use Facebook ads to advertise our products on Facebook and advertise deals, sales, new products and collections. We try to make the advertising as relevant to you the customer as possible. Facebook ads can appear in your Facebook newsfeed, right column, or mobile feed (mobile phone). The ads can also appear in our partner's mobile apps. We use Facebook conversion tracking to let us know when you have completed a purchase and track sales. This helps us decide what is relevant and helps us know what advertising is working. The conversion tracking is a snippet of code or pixel that tells us what ads, target market, and traffic help us sell our products.
QUESTIONS AND CONTACT INFORMATION
If you would like to access, correct, amend or delete any personal information we have about you, instructions on opting out of cookies, or simply want more information contact us at orders@ThePurpleMermaid.com